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In Virgin Atlantic was launched on a celebrity-packed inaugural flight from London Gatwick to Newark, New Jersey and a decade of fighting followed. Sir Richard launched a libel action over the dirty tricks claims against BA in He alleged it had smeared him and his airline and also spread rumours Virgin was insolvent.
The rivalry intensified from July when Virgin moved its operations centre from Heathrow to Gatwick, in direct competition with BA. BA chairman Lord King also resigned after the case, which only worsened the relationship between the two companies. When BA later said it was installing beds in business class, Virgin Atlantic promised double beds. The feud was reignited again in , when a tip-off from Virgin led to US and UK competition authorities investigating BA for alleged price-fixing. The rivalry continues in Each airline is spending millions on new aircraft, routes, kit and adverts to try to convince us that it flies higher, faster and further.
John King, Baron King of Wartnaby
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Virgin Atlantic: Low-down and libellous
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Dirty Tricks by Martyn Gregory (ebook)
Description This book reveals the extraordinary story of one of the most intensely fought battles in British commercial history - the fight between "the world's favourite airline", British Airways, and its rival, Virgin Atlantic. How Do I Do It? Back To Top.
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